This bottle of pristine water was positioned as a luxury product. The year was 2008, and the launch was scheduled to happen in five iconic cities. Bombay, New York, Paris, Tokyo, and London. The product was targeted at the vogue business tycoon who led an extremely fast-paced and envious life.

 

Insight - A lifestyle that's seen as envious from the outside is quite self-destructive on the inside.   

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Idea - Resurrect

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Role - Writer/Visualizer + Creative Director 

Agency - Rediffusion Y&R, India

Shot in Melbourne, post production VHQ Singapore