The task was to communicate that anything made with Sugar Free tastes the same, as when made using sugar. To dramatize this, we roped in the tinniest yet the most credible ambassadors of sugar - Ants.  We experimented with syrup made of Sugar Free and lime, and found that even the ants couldn't tell the difference. We painted various shapes on a poster and left the rest to the ants. You got to see it to believe it. Yr. 2008

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Role - Creative Director 

Agency - Rediffusion Y&R, India