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A technology & innovation company delivering business software for Small & Medium Businesses founded in 1986 by Shyam Sunder Goenka and his son Bharat Goenka. Today, three decades since it was founded, Tally's product caters to millions of users across industries in over 100 countries. We were asked to strictly think within the box and give Tally's identity a refresh. We did exactly that.
The brand device drawn from the logo symbolizes the brand ethos - We interpreted the intersection as The Cornerstone, and the cornerstone to their success has been their uncompromising values. Yr 2020
Role - Consultant + Creative Director
Designer - Vin